MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like Brandintellé can be a saviour for agency clients who can keep a live tab on marketing spends and ROI.

‘Media Minds’ interacted with Brandintellé founders Biswajit Das and Robin Das to know more about this one-stop-solution to all marketing related needs of the brands, which enables process automation of the department from budget to billing.

It also provides master data containing information that can help brands do programmatic advertising on all media based on geography, age, interests, gender, etc., of the target groups.

Listen to the complete interaction here: