MUMBAI: Culture Machine Media CEO and co-founder Sameer Pitalwalla will be moving on from his current role by the end of December 2019. He will continue with Rainshine Entertainment, the holding company of Culture Machine.

He will continue as an advisor and will oversee some of its existing long-format shows. The business post-Pitalwalla’s transition will be led by Rainshine Entertainment chief operating officer Anuraag Srivastava.

Founded in 2013 by Sameer Pitalwalla, Culture Machine is a Digital Media company which currently runs some of India’s largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner’s world-over.