MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.
Top Advertisers:
Minor changes were noticed in the BARC ratings in week 37. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained in the top two slots with 143015 and 109810 ad insertions, respectively.
Godrej Consumer Products Ltd and Procter & Gamble interchanged their last week’s position to rank third and fourth, respectively. They had made 45585 and 37797 insertions. ITC Ltd climbed up three ranks to stand fifth with 34665 insertions.
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Top Brands:
Colgate Dental Cream was the top advertiser on television in week 37, with 11797 insertions. Policybazaar.com came second with 10817 ad insertions.
The third and fourth spots were acquired by Kalyan Jewellers and Trivago, as they made 9946 and 9673 insertions, respectively. Last week’s top performer, Lizol came in fifth with 9645 insertions.
Rank |
Brands |
Insertions |
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Week 37 |
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1 |
COLGATE DENTAL CREAM |
11797 |
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2 |
10817 |
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3 |
KALYAN JEWELLERS |
9946 |
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4 |
TRIVAGO |
9673 |
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5 |
LIZOL |
9645 |
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6 |
9530 |
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7 |
DETTOL LIQUID SOAP |
9525 |
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8 |
HARPIC BATHROOM CLEANER |
8896 |
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9 |
HARPIC 10/10 |
8768 |
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10 |
DETTOL ANTISEPTIC LIQUID |
8703 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |