MUMBAI: Taking innovation in advertising a notch higher, Vibrant Advertising has created a unique campaign for Reliance Trends in Kerala for this Onam season, partnering Reliance Trends and Kaumudi TV for the former’s Onam Campaign #GetThemTalking.

For the first time ever, a brand has bought an exclusive space on a channel for running its ad campaign. The Reliance Trend Onam campaign ad ‘Trends Break’ will be played 22 times per day on the channel; twice every half hour from 6 pm to 11:30 pm daily. Since it is a weeklong innovation, this whole week will be known as Trends Week on Kaumudi Channel.

The innovation is being tried for the first time in Kerala as no other brand has bought this sort of excusive space on television for advertising earlier.

The week-long campaign is being supported by a TVC, featuring national film award winning actress Keerthi Suresh. The campaign was launched on the channel on Sunday, 25 August and will run till 31 August.

The ad film is a colourful spectacle that has got the viewers talking about the amazing festive collection of Reliance Trends that has all the latest designs and materials fit for the festive season of Onam. Actress Keerthi Suresh can be seen flaunting a number of traditional attires with an urban touch fitting the festive mood of the season giving out the brand message of #GetThemTalking. The TVC is very bright and peppy and has interesting elements of a traditional Onam celebration setup merged with the modern trends of celebration and styling.

The campaign has been getting a good response from the audience and is getting coverage in regional media for its unique innovation.