MUMBAI: The world of retail, for most of its part, has gone digital. People are scrolling and clicking for meeting every minute need of theirs. This will be an impediment for physical-only retailers. But for the owners of one of the largest shopping malls in India, this has come out as an opportunity to create a world where retail runs on instincts.

DLF Malls India head of central marketing Harshvardhan Chauhan, in the latest episode of ‘Media Minds’, shares how after an endearing journey of a decade, the brand is working on building ‘phygital retail’ spaces that will give the users a seamless shopping experience with tailor-made deals and offers.

He talks about how micro-chips in physical spaces are giving his team a clear idea of the shopping habits of people, how they entertain them afterward, or which is their favourite restaurant to have a meal at after they shop, and they are curating this datum into instinctive offers through an app.

Chauhan feels the future lies in the phygital world, where human intervention merged with technology will create amazing experiences for the customers.

Listen to the complete podcast here:

Embed: