MUMBAI: Tata Motors announced the commencement of its 1st International Iconic SOUL drive to Bhutan, starting 29 April 2019. This momentous occasion was marked with the newly launched SUV from the Tata Motors stable – the Harrier, joining the convoy for the SOUL Iconic International Drive, Mountain Trail, Bhutan April 2019. 

Speaking about this milestone, Tata Motors vice president, sales, marketing and customer support, passenger vehicles business unit SN Barman said, “Since its inception, SOUL has been growing from strength to strength. Achieving a new feat with every new expedition, it has become a way of life for these Tata SUV owners.  This expedition is created to provide our SOUL members with an opportunity to rekindle their spirit of adventure, in the company of like-minded people and traverse through the beautiful valleys of Bhutan. This first of its kind, international edition of the SOUL drive becomes even more special with the addition of our newly launched SUV – the Tata Harrier, which will enhance the excitement level of the SUV enthusiasts. We are confident that this drive will create memories among the SOUL members and give them a chance to visit some of the pristine and unexplored areas in and around Bhutan.”

SOUL is a special community program from Tata Motors that brings together the Tata Motors SUV owners through adventurous drives traversing across some of the most breath-taking landscapes. Since its inception in 2012, the community has grown to close to 13000 proud members. Along with the new SOUL Rewards Program, the SOUL program also provides exclusive offers to customers on Tata Motors Genuine Accessories, extended warranty, and insurance, to further enhance the ownership experience of their Tata SUV.