MUMBAI: Navratna, one of the power brands of Emami Ltd has roped in Bollywood actor Varun Dhawan to endorse its Navratna Cool range. As per the brand, the popular actor, known for his massy youth appeal and versatility is going to add freshness to Navratna Cool as its new brand ambassador.  

Navratna shared in a press release that Navratna Cool’s association with Varun Dhawan is expected to be manifold. “Varun embodies freshness, vitality, and energy which is in complete sync with the brand’s core benefits. He is highly popular in certain segments where the brand hopes to drive consumer preference and grow the business. His continuous rising popularity will help the brand with even higher recall value,” the release read.

Speaking on the occasion, Emami Ltd director Harsha V Agarwal said, “We are very excited to have Varun Dhawan on board with us. His super cool image and versatility is a perfect fit for our brand Navratna, which is well known for its cool quotient. Introducing Varun as Navratna Cool’s new face is a step towards accelerating our growth plans for the brand. His strong connect with his fans across ages will help us connect better with both existing and new consumers to take the brand to newer heights.”

Varun Dhawan added “I am happy to be associated with Navratna. It is a brand that is super cool and I like it as it keeps people cool. I look forward to enjoying my association with Navratna Cool and connecting with a whole new lot of consumers.”

Navratna Cool will launch Varun Dhawan in their new commercial which will go on air across all channels this week. The new communication reinforces product superiority of Navratna Cool vs other options considered by consumers. The TVC directed by Luv Kalla and shot in the UK will have the actor showing off some cool dance moves in a double role.