MUMBAI: WittyFeed has announced the launch of “CatchUp”, a social infotainment platform that will give users the opportunity to stay on top of trends online via an audio-visual format.

The company believes that new platforms will emerge by innovating on format and monetisation methods for publishers. Following the same reason, WittyFeed also decided to consolidate its India business in the new platform.
An essential offering of CatchUp is that the content is served to the user in nuggets of 3 sec to 3 minutes, making the platform a first-of-its-kind in India.

CatchUp co-founder and CEO Vinay Singhal said, “While building nine successful global digital media brands including WittyFeed over last four years, we realised that users’ content consumption behaviour has shifted majorly. Mobile devices allow users to consume content at their comfort and keep up with what’s happening around them. My time has become the new prime time.”

He added that with so much clutter that exists on new age UGC platforms, there is a space that exists for PGC-led UGC platform that delivers personalised content experiences while also allowing the user to express themselves. “We are looking forward to solving these inefficiencies with our new platform- CatchUp.”

The content on CatchUp is curated from across various publishers in different categories such as Bollywood, Politics, Sports, Lifestyle, Health & Fitness, and Social Media etc. CatchUp delivers a unique personalised experience for users (backed by proprietary algorithms) to kill FOMO and keep up with the latest and happening things on the Internet in the form of updates throughout the day. Some of the interesting channels on CatchUp are ‘Social Media Today’, ‘Politics Today’, ‘FoodMate’, ‘Sports Today’, ‘Adbhut India’, ‘ Bhasad’, ‘InnerVoice’, ‘KuVichar’, ‘Science and Tech’, etc.