MUMBAI: Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital mandate for Britannia Timepass, following a multi-agency pitch. The account will be handled out of its Bengaluru office.

Commenting on the development, Britannia VP-adjacencies business Jayant Kapre said, “Taking forward our vision of being a ‘Total Foods Company’, we are entering the salted snack market for the very first time with Britannia Timepass. It’s a cluttered market, filled with players from both the organized and unorganised sectors. Our content needs to break through the digital noise. The need of the hour was to find a partner that not only shared our vision for the brand but would further it with their own thoughts, points of view and ideas.”

Dentsu Webchutney senior vice president Prashant Gopalakrishnan said, “We are talking about one of the most iconic companies this country has ever seen. The team is thrilled to partner with Britannia on this journey - one we hope is just the start of a longstanding relationship. The brand Timepass itself comes with tremendous inherent creative potential, and a client team that we already have built great synergies with.”