MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International, a global Indian entertainment company, has announced a special partnership with French salon and spa chain, Jean-Claude Biguine (JCB).  In India, where the entertainment industry influences beauty trends, this strategic alliance offers Jean-Claude Biguine India’s clients access to the world of entertainment through the OTT player’s massive library of over 11,000 films, original web-series, music, and short-format content – Eros Now Quickie.

Customers utilising services at the premium salon chain can now further enhance their ‘me time’ experience while indulging in beauty regime by enjoying compelling content from across genres. The offer of an Eros Now premium subscription will be available across all JCB outlets in India to JCB’s paying customers.

Commenting on the partnership, Eros Digital CEO Rishika Lulla Singh said, “Eros Now has emerged as a market leader in curating special plans to cater to the growing demand for digital content. We always work towards creating innovative partnerships to reach a diversified audience. This alliance with Jean-Claude Biguine India brings together the best of both worlds – entertainment and beauty – and works as a gateway for beauty enthusiasts to enjoy unlimited entertainment on Eros Now.”

Jean-Claude Biguine India CEO Samir Srivastav said, “It is our constant endeavour to promote client delight and experiences at Jean-Claude Biguine Salons. It also means stepping up to become more cognizant of potential needs. With a constant rise in digital engagements through interactive, entertainment apps, it was befitting for us to join hands with Eros Now. Through this initiative, we also hope to effectively add more value to the long-standing relationships with our clients.”