MUMBAI: Celebrating its core values of diversity, inclusivity and equality, United Colors of Benetton marked the first Valentine’s Day, following the decriminalisation of Section 377 with #UnitedbyColors. The new communication was unveiled by Uri actor Vicky Kaushal in the new Spring Summer 2019 collectin of the brand.

Commenting on the occasion, Benetton India CEO and MD Sundeep Chugh said, “Benetton is an all-encompassing brand and inclusivity lies at the very core of our being. 14th of February this year deserves a special celebration as it marks the victory of love, hope and persistence. At Benetton, we have always believed in the philosophy of Love is Love and Fashion for All, and this is our unique way of celebrating our philosophy with our customers – the true brand custodians.”

Infusing the evening with the right dose of style and energy was the national sensation Vicky Kaushal. Sharing his excitement on the special occasion and styled in Benetton’s latest high-on-style collection, Kaushal said, “Benetton is the perfect example of a brand that recognises the need to be inclusive and reflects the broader changes in society. The new collection is a celebration of diversity in love with colors. I am happy & proud to be a part of this initiative by Benetton India to celebrate Love is equal for all.”

The event also marked by the reveal of United Colors of Benetton’s Spring Summer’19 collection. The collection consists of a variety of classic designs in florals, stripes, quirky tees and bold prints in an array of colors and high-quality fabric. This season’s collection is all about mixing up colors and prints, with pastels making a rich recurrent story and warm shades that are reminiscent of the autumn gone by. The Spring Summer’19 collection encapsulates the essence of Italian fashion with contemporary prints, dynamic denim themes and fun soft floral prints.