MUMBAI: SRMB Steel, one of the leading Steel Manufacturers in Eastern India has launched its latest TVC – ‘Ghar Se Ho Jeet ki Shuruwat (Winning starts from Home)’ featuring ace cricketer MS Dhoni. Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow.

The concept for the TVC revolves around the values at home made by the man/woman. When you have strong foundations (or values) you would excel in everything that you do. In the TVC, MS Dhoni tells how team work is important in every aspect of life and how it keeps people together.

Talking about the newly launched TVC, SRMB Group director marketing Ashish Beriwala said, “As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspects while the brand intends to build an emotional connect with the consumers. Our 360-degree full-fledged campaign for TMT Bars has kicked in and I am sure that our TV ad, featuring beautiful visuals supported by a strong concept on foundation and values, will capture the audiences’ attention while implicitly imparting the importance of TMT bars usage as an integral part of every home”.

Taking the campaign to the next level, SRMB Steel shall bring a complete 360 approach to the messaging. The company has already engaged in cinema ads, hoardings and print ads with leading newspapers to maximise its reach.