MUMBAI: As part of its latest initiative to promote its fragrance line, Liberty Lifestyle showcased its new line of products, ‘Scent of Freedom’, at The Economic Times India Leadership Council. Liberty Lifestyle CEO Adesh Gupta also presented the premium perfume OUDGold to famous F1 racer Narain Karthikeyan at the event.

Speaking about the initiative at the event Adesh Kumar Gupta said, “We are thrilled to be a giveaway partner with India’s most esteem publishing group to showcase our products in Delhi NCR. It is an important market for us and we hope that Liberty Lifestyle Perfumes are a raging success among the young millennial and Gen Z here. Being a part of such a prestigious platform has helped us further strengthen our footsteps in the region and we are also looking at expanding our product portfolio by the end of next year.”

Crafted by a leading French perfume house, Fermenich, which has been instrumental in choosing each scent keeping in mind the Indian culture and the weather conditions, the fragrances are inspired by an unconventional spirit to live free. The new line encapsulates the idea of breaking free from the shackles of the stereotypical thought process and inspiring people to adopt the ‘Scent of Freedom’. Ranging from opulent florals to off-beat ouds, a total of 12 perfumes- 6 for men and 6 for women and aftershave for men was launched by the brand.

The entire range that is priced between Rs 1699 - 2499 has already hit select Liberty Stores across the country along with e-commerce websites like Nykaa, Purplle, Amazon, Flipkart and Infibeam and is also available at exclusive kiosks at The Mall of India in Noida and DLF Promenade Mall, Vasant Kunj, Delhi.