MUMBAI: Piramal Capital & Housing Finance Ltd. (PCHF) has rolled out a brand-new film to launch Bridge Loans, an innovative product that helps bridge the time gap between selling your old home and buying a new one.

The film conceptualized by Point of View Brandcom India, is a funny take on the situation of a man who finds the perfect apartment for his family but keeps the apartment owner waiting because he has to sell his old apartment.

Commenting on the campaign, Mayank Jain, Head – Sales & Marketing, Piramal Capital & Housing Finance Ltd said, “We at PCHF are focused at introducing products that seek to simplify the lives of our customers. A common problem that we encounter on a regular basis is the wait to sell your old apartment in order to buy a new one. Our newly launched product - Bridge Loans is the answer to this problem. Through the film, our aim was to highlight this challenge and bring focus on our innovative product, specially designed to support our customer needs. We are pleased that Point of View Brandcom India has converted our brief into an effective product film by using humour to communicate our product offerings.”

Vishant Kotian, Founder and CEO, Point of View Brandcom India, added, “It’s always nice to have a sharp brief, and we really had fun bringing the idea to life. Once we cracked the creative idea everything came together pretty seamlessly. We all have a good feeling about this film, and we’re hoping it catches on and gives the brand a big push.”

Watch the film conceptualized by Point of View Brandcom India

Piramal Capital & Housing Finance Limited (PCHFL) is a housing finance company that is engaged in various financial services businesses. It provides both wholesale and retail funding opportunities across sectors including real estate, infrastructure etc.