MUMBAI: Marketing technology company Qoruz has added a ‘Zero Commission Network’ to its platform, which will allow brands to directly engage with micro-influencers, experts, and celebrities for their marketing campaigns. Under the network, influencers will be able to share their campaign fee with the brands on Qoruz’s platform directly thus eliminating the dependence on agents for commission-based influencer outreach.

The network will also be a host of celebrity agencies like Kwan, HC Media, and IOS India along with a vast list of verified popular celebrities among youths like Rannvijay, Karan Wahi, Hoezaay to name a few. The network holistically covers celebrities from various backgrounds such as sports, films, television, music, comedy, art and culture, and more.

Qoruz co-founder Praanesh Bhuvaneshwar said, “Major brands across the world acknowledge the value of influencer marketing and making it an important pillar of their external communication strategy. The new feature added by Qoruz will help brands plan their campaigns at the most optimal cost, using a single interface. With our approach, we are certain to become the partner of choice for more brands and their communication partners for their influencer marketing campaigns.”

Apart from cost-effective influencer discovery, quick and easy outreach, Qoruz’s proprietary AI-powered, multi-contextual engine also offers data-rich analytics about audience demographics, content and overall campaign performance. To add more credibility, Qoruz manually verifies influencers registered on its platform. Some of the well-known clients of Qoruz include PepsiCo, Future Group and MSL, Edelman.