MUMBAI: Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

With this partnership, Langoor and The Younion have invested to create a focussed offering for organisations who are trying to win in India - by means of traditional and digital marketing, using data.

Speaking on this partnership, Langoor CEO Venugopal Ganganna said, “This partnership comes as a breakthrough in the industry when so much is being spoken about the amalgamation of traditional and digital marketing. Over the last decade, the team at The Younion has been rightly using data to create direct marketing experiences for products/services of blue-chip companies. This union aims to enhance those experiences by the consolidation of digital marketing with traditional.”

The Younion Founder-CEO Shajesh Menon stated “The world of marketing, especially the B2B landscape is going through a paradigm shift in attitude and approach. Engagements have moved from mere tactics to a more integrated, purposeful and comprehensive framework. This announcement comes at a juncture when brands are seeking partnerships not just for delivery, but for strategic and objective goals. Langoor’s stellar track record and their proven service capabilities tie in perfectly with the core fabric of The Younion. It was a matter of time for two like-minded and customer-centric organizations to come together, and lend a holistic marketing edge to brands. This exciting arrangement will feed over respective sensibilities and differentiators. Importantly, this partnership is designed to bring the amalgamated best of all platforms to the centre.”