MUMBAI: Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.
Jagmag started her career as an account executive at Draft FCB Ulka in 2004 and was there for over a year. Her next move was Zee Entertainment Enterprises Ltd in 2005, where she joined the company as the marketing executive for Zee Cinema.
She was then elevated as Zee TV AVP marketing position and launched brands that propelled Zee TV to a strong challenger brand. She then became the marketing head at Zee TV.
Jagmag served the organisation for over a decade and before making a move, she was also held responsible to look after Zee Anmol as the brand marketing head. The channel ruled the roost in terms of reach within three months of launch. Also, the Facebook page showed the highest organic growth of 32 per cent across competition, whereas Twitter base grew by 370 per cent.