MUMBAI: KFC India recently launched its all-new Super Saver range – a combo of KFC delicacies starting at Rs 99 with a new TVC conceptualised by Ogilvy India. The ad shows ‘President of KFC Land, Colonel Sanders’, floating in mid-air as he introduces the ‘unbelievable’ new offer.

Ogilvy India senior creative director Krishna Mani said, “A range of your KFC favorites at a price point starting Rs 99 was actually too good to be true, even as brief to us. Therefore, the task was to find a creative way to deliver the incredible but true pricing to audiences. What better way than to get Colonel Sanders to create some magic at KFC Land.”

KFC India chief marketing officer Moksh Chopra said, “We recently launched our new ‘Super Saver’ range offering both value and variety to consumers, starting at an unbelievable price point of Rs 99/- Though it sounds too good to be real – Super Saver is exactly what you see! Nothing but finger lickin’ good meal at an affordable price.”