MUMBAI: Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season. An integrated digital marketing campaign, #TyohaarkaHumsafar reminds us of the movement from one place to another that makes any festive season come alive and Maxxis Tyres as a commuting partner.

With this thought, Maxxis Tyres, rolled out its pan India festival campaign on 1 Nov 2018 across all its digital platforms. The campaign showcases the celebration of festivities across the length and breadth of the country and the festive journey is incomplete without having to travel around the city, hence one needs to have a companion who is their #TyohaarKaHumsafar.

Commenting on the launch of Maxxis tyres first digital campaign, Maxxis India marketing and retail sales head Bing-Lin Wu said, “Our goal is to make touring around the city safer and comfortable for our users in India. Our extensive research and development has garnered trust, not just from the two-wheeler manufacturers and tyre dealers, but also from the end users in a very short time. We have a wide range of tyres in the segment, to deal with different road and weather conditions, geographies and demographics.” 

Given the important role that tyres play in our day-to-day interaction with the city, it was about time for Maxxis to build an emotional connect with its users. “How and when were the two questions we had to find answers for,” said Grapes Digital COO Shradha Agarwal. “We noticed a trend. Despite all the convenience of shopping and socialising online, people, during festivals, actually prefer going to places to buy, celebrate and enjoy the festival. This insight became our ‘how’. ‘The when’ was clearly India’s biggest festival marathon, Diwali.”