MUMBAI: Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

The campaign includes three creatives under ‘Home Utsav - ‘It’s here, it’s big’ campaign targeted towards home seekers who wish to find their dream homes this festive season.

The 360-degree campaign will run across TV, digital, social and radio.

The TVC captures buyer’s excitement on best and exciting deals offered under the Housing.com’s Home Utsav. The campaign further illustrates that Home Utsav is an ideal platform that will help buyers with home buying decisions this festive season by bringing an irresistible bouquet of deals and discounts.

Commenting on the campaign, housing.com head of marketing Snehil Gautam says, “Home buying is one of the most important decisions of an Indian, and we want to ensure that we at Housing.com bring to them the best in terms of choice and convenience. Home Utsav 2018 offers an irresistible bouquet of deals and discounts to make the home buying journey of our consumers seamless and memorable. The new TVC captures the excitement and delight of the buyer when the reality is beyond their expectation.”

Home Utsav is a month-long festival and has witnessed participation of 150 premium developers and 500 channel partners, showcasing over 350 projects in the event across India. Housing.com aims to reach out to over 20 million potential buyers to generate maximum impact for both, buyers and developers from the festival. The festival will help developers and channel partners in receiving higher visibility across the platform and ensure maximum participation from both, Indian and NRI audiences.