MUMBAI: Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

The alliance aims to reach a wider customer base who will now be able to buy Ajmal Perfumes at Parcos stores in Mumbai, Delhi, Hyderabad, Chennai and Kochi. Ajmal Perfumes’ premium signature range such as Amber Wood, Amber Musc and the latest launch Aristocrat will be available at the stores.

Ajmal Perfumes has been creating many memorable and mesmerising fragrances since its commencement in the year 1951 and has been a favourite perfume brand for many Indians. Fragrances by Ajmal Perfumes are known for having high quality ingredients and alluring scents. On the other hand, Parcos is India’s pioneering perfumes and cosmetic retailer, translating brand equity through a qualitative ambience, guaranteed authenticity and expertise.

Ajmal and Sons, India consulting perfumer Abdulla Ajmal says, “We are ecstatic to partner with renowned brand, Parcos. With this association, we will be able to offer some of the best signature perfumes from Ajmal Perfumes’ portfolio to Parcos loyalists. This will give them an opportunity to experience world of fragrances by Ajmal Perfumes.”

Founded by the Late Chairman Haji Ajmal Ali in the Year 1951, Ajmal & Sons has grown from a modest trading house operating out of Mohammed Ali Road in Mumbai to an international powerhouse with distribution in over 45 countries around the world and company owned retail outlets in the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait, Qatar, Bahrain, Oman and Thailand.

Today this multi-million-dollar family owned business is steered by the passion of the second and third-generation Ajmals, each playing a key role in the brand’s development. At present Ajmal is available in 12 duty free locations and 14 international airlines and with over 240 outlets across the world. Ajmal & Sons is available in 31 cities with 49 company owned outlets across India.