MUMBAI: Lifestyle has launched its new creative campaign ‘#GotIt’ and embraces the defining moments of fashion and great style that resonates with the uber-cool, urban youth. Inspired by the attitude and global spirit that empowers the generation, the TVC taps into the youth lingo of ‘#GotIt’.

The campaign also reaffirms Lifestyle’s commitment to the latest trends and the best of fashion with a curated collection designed for incredible experiences.

#Gotit seamlessly brings to life trends across all touch points of every fashion journey - including online, mobile, in-store, and social media. The TVC is highly styled, recreating the choices that await us at Lifestyle – an exploration of the different avatars leading to the thrilling ‘#GotIt’ moment. Keeping in tune with contemporary fashion and visual storytelling sensibilities, the brands latest TVC plays out Lifestyle’s curated collection in an impactful and engaging way.

On the TVC launch, Lifestyle senior vice president marketing Srinivas Rao says, “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers' partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”

Bedazzled with a surrounding mirror effect, the TVC highlights both the clothes and the characters, representative of the myriad of styles and varied segments of the fashion-conscious consumer, who shop at Lifestyle.

Signifying an immersive fashion experience, the high impact TVC captures the elation of finding the right outfit or ensemble as consumers indulge in the power of choice that Lifestyle offers through a curated collection.