AMSTERDAM: Irdeto has partnered with Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto will deploy its security solutions to secure the linear channels offered on the set-top-box and the content offered on Airtel’s hybrid Android TV platform.
Irdeto will implement its state-of-the-art security solutions – Irdeto Armor for Android TV, Irdeto Cloaked CA and Middleware – on Airtel’s set-top-boxes to deliver the utmost safety for all its valuable content and also provide an improved customer experience.
“To succeed in today’s ever-evolving pay TV landscape, operators need to offer innovative and secure platforms,” said Doug Lowther, CEO, Irdeto. “Operators must also balance the needs of consumers while maintaining full control of security on their platform. As a security-savvy organization that recognizes the needs of its customers, Airtel is providing a future-proof offering that gives consumers the content they desire and the flexibility they require. This forward-looking approach gives Airtel a competitive edge by delivering secure, premium and innovative pay TV services.”
Sunil Taldar, CEO – Airtel Digital TV, said, “Customers are at the heart of everything we do at Airtel and delivering a secure platform to them is our top priority. We are delighted to have Irdeto as our partner and bring their expertise to ensure complete security of all content on our platforms.”
Open platforms like hybrid set-top-boxes offer customers a vast choice of content and a premium user experience. Customers can enjoy flexibility and convenience as they experience content on-demand. While these platforms offer service providers an immense opportunity to meet unique customer demand for content, securing the content is imperative to ensure data protection. Under the partnership, Irdeto will work with Airtel on a robust content protection strategy that also ensures a premium user experience for customers.
Irdeto will provide advanced security services to Airtel to help the company manage a variety of threats while ensuring an optimal viewing experience. Designed to protect the device, data and services built on Android TV, Irdeto Armor provides Airtel with the ability to securely manage this open platform to better address consumer demand now and in the future.
