MUMBAI: Crafted by Godrej Appliances, the social media campaign #SochForIndia which reached over a million digital Indians, urged them to engage in an open dialogue about their dreams for the nation, on eve of India’s 72nd Independence Day. Initiated last week, the users were asked to describe their ‘SOCH’ (thought) for India in one word.  Adding yet another dimension to the campaign, among the users who partook in the event, the best entries were given personalized merchandise (T-Shirt) with their ‘SOCH’ printed on it, so that they could not only voice their ‘SOCH’ but wear it too.

Godrej Appliances launched the digital campaign #SochForIndia with intent to capture the underlying sentiments of the citizens and the way they envision India’s future.  The brand sought the support of citizens to make this a movement that goes beyond the usual norm of celebrating the iconic day and proudly voice their vision for the nation.

The campaign reached 2.4 lacs users and over 19k user engagement were observed.  

Speaking on the campaign Swati Rathi, Head-Marketing, Godrej Appliances added, "The campaign #SochForIndia was an excellent way to connect with citizens, across the nation, especially, Indian youth and enlist their participation, encouraging them to think about the nation. At Godrej Appliances, 2018 marks the completion of 60 years of being truly Indian. Patriotism is part of our fabric. We chose Independence Day to extend our core philosophy of soch ke banaya hai to #SochForIndia. We hope this will also reflect how Indians across the board have the same dreams as well as inspire them to act on their ‘SOCH’ and bring it alive.”