MUMBAI: Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.
Over the years, the idea of organ donation has often been spoken about as ‘an act of giving’ but Artemis Hospitals and WATConsult, the digital and social media agency from Dentsu Aegis Network India, decided to look at organ donation from a different lens.
Launched on the occasion of ‘World Organ Donor Day’, 13 August, #GetSecondLife, portrays ‘organ donation’ as an act of not just giving a new life to the recipient but also a second life to the donors.
WATConsult founder and CEO Rajiv Dingra said, “#GetSecondLife is a need of the hour initiative because we all plan the best for us to live a healthy and a memorable life but sometimes, life just ends too soon. But when you pledge an organ, you gift yourself another chance at life. You promise yourself a plethora of moments, experiences and thrills that you will live through a cross-section of people who may benefit from your organs.”
Commenting on the same Artemis Global Life Sciences MD Dr Devlina Chakravarty added, “#GetSecondLife talks to potential donors, urging them to give this gift of life, not only to the recipients who will benefit, but to themselves. By committing to donate your organs, you promise yourself a chance of dreaming again, breathing again, experiencing again and living again. In this drive, we urge you to not only pledge your organs but, also lend your voice of support to make the movement bigger.”
The campaign video showcase the fact that a part of your body can give you a chance to live-on in some form even after you have moved on. So pledge your organs as a second life awaits you. Along with heavy push on Facebook, Twitter and Instagram there will be a special microsite,www.getsecondlife.com, too.
The donor will also be introduced on social platforms like Facebook and Instagram filter saying “Proud Organ Donor” with the hashtag #GetSecondLife.
