MUMBAI: It’s that time of the year again! MTV, India's No. 1 youth brand is back with the most watched dating reality show, Splitsvilla. The show returns with a refreshing take on dating - Emotions vs Science, that captures the fate of the contestants' love-life. The eleventh edition, OPPO MTV Splitsvilla XI powered by Denver Deodrants, Alo Frut Juice, Manforce, Vega Hair Styling Appliances, Beauty Partner Lotus Make Up and Celebration wear partner Manyavar has attracted an array of sponsors. MTV VJ Rannvijay Singha and Bollywood Beauty, Sunny Leone once again take on the reins to host the eleventh season of Splitsvilla starting 5th August, every Sunday at 7.00 PM as couples make tough choices to stay in the game.
Splitsvilla has redefined the dating reality show in India leading to a consistent rise in popularity from its very first season. The growth in viewership accompanied by the sponsors it attracts is a testament of the show's reach and influence amongst the youth of India. The last season garnered a phenomenal growth of 25% over the previous seasons. The eleventh season will revolve around a social experiment where the contestants can rely on an oracle – a mathematical algorithm or follow their heart to find the ideal partner. The theme has been conceptualized to stay relevant to the youth while delivering content that is entertaining and interesting.
On the success of the show, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “MTV has always been a pioneer in creating reality show concepts. Splitsvilla being one of our most successful franchises continues to grow in leaps and bounds. With every successive season, it is encouraging to see growth on both television as well as on VOOT. Continued support and growth in sponsor revenue on the show clearly demonstrates the popularity Splitsvilla enjoys. Rannvijay and Sunny are the darlings of the youth, we are confident that our viewers are going to enjoy this new season of Splitsvilla where science plays a pivotal role in one’s love life.”
Speaking on the association as the title sponsor, Will Yang, Brand Director, OPPO India said, "OPPO has always focused on being present across all touchpoints to offer the best kind of experience to all our consumers and that is the reason why we insist on integrated marketing to connect better with the youth. Millennials today are the drivers of the society as they are the primary growth factors to a brand and being an integral part of the youth through various platforms, entertainment being one of our key focuses. Our associations are keenly mapped keeping in mind what’s popular amongst the youth. We are extremely excited to be the presenting sponsors for Splitsvilla. Platforms like Splitsvilla help us in establishing a connect with our audiences across cities in the Indian market."
Immense popularity of the show amongst the youth has led Splitsvilla to successfully grab lucrative deals with some of the most prominent brands in India. The show has meticulously created seamless tasks integrating sponsors which adds value to both the brands.
To reach out to the youth across the nation the show will be supported by a 360degree marketing push with multiple touch points using mediums like TV, outdoor, print, radio, brand associations and digital.
