MUMBAI: Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company. Apple India head of national sales and distribution Rahul Puri, national sales head of telecom Manish Sharma and head of operator business and iPhone sales Jayant Gupta are all set to leave the company. 

The senior sales executives are said to be leaving Apple as the company is struggling to sell its products in India and with further arrangements made to its distribution system by the company’s new head of India operations Michel Coulomb.

Coulomb wants to discontinue three of its distributors in India by March 2019 and continue with only two national distributors, out of the five the company has.

Even though India is the world’s second largest smartphone market, the iPhone maker is struggling with sales in India and accounts for only two per cent market share in the country. In 2017, Apple managed to sell only 3.2 million iPhones. 

Michel has been reported to be struggling with his new job in making business relationships in the Indian market as it continues to remain a market where people still prefer/can afford a mid-range handset. 

Apple’s new India chief Michael Coulomb is taking steps to change Apple’s pricing and sales strategies in India. The new India head has decided on blacklisting and cutting off supply to small scale retailers that buy the products from wholesalers to eventually sell it at a discounted price.