MUMBAI: The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.
EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner. Today, it has the largest database of over 1.5 lakh elite profiles including celebrities, industrialists, high net worth individuals, entrepreneurs, civil service professionals and top notch management professionals.
It’s a discreet and confidential service offered by trained relationship managers who handpick matches based on status and lifestyle of members and also facilitate meetings with prospective partners.
Elaborating on his association, actor R Madhavan, says “I’m excited to be the brand ambassador for EliteMatrimony, the premium matchmaking service for the elite. I feel finding a life partner that matches one’s aspirations, lifestyle and stature is key to happiness at home and more importantly professional success. And the elite will be happy with help for the same.”
Matrimony.com CEO Murugavel Janakiraman says, “The elite have a unique challenge of finding a personal and lifestyle match that fits their aspirations and stature. Businessmen, celebrities and entrepreneurs succeed professionally because they’re experts in their area and likewise EliteMatrimony is a matchmaking expert offering wider choices and better matches for the rich and the affluent. Actor Madhavan known for his unique portrayal in cinema, elegance and pan India appeal was a perfect fit for us to showcase the exclusive EliteMatrimony matchmaking service.”
Primary Colours creative agency director Roshni Chandran adds, “We looked at the challenges faced by affluent parents in finding a match for their daughter or son and scripted a story around it. In collaboration with the client, who chose actor Madhavan, we took a direct approach of recommendation of the service by the celebrity.”
The TV commercial is being aired on leading channels.
Matrimony.com is India’s first pure play consumer internet company to be publicly listed. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is the largest and most trusted matrimony brand which has also established a considerable retail presence with over 140 self-owned retail outlets across India. The company delivers matchmaking and marriage-related services to users in India and the Indian diaspora worldwide.
