MUMBAI: Sony Pictures Network (SPN) India has elevated Aditya Mehta as the head – corporate strategy from head of business development.

Aditya has over 14 years of extensive experience in varied roles across investment banking, venture capital and media and entertainment. His expertise lies in corporate strategy, business-scaling and evaluation, content strategy, operational execution, strategic and financial analysis.

He has played an instrumental role in the network's growth and expansion. Besides network expansion, Aditya has worked on some key content acquisition deals such as media rights for Cricket Australia, England & Wales Cricket Board, and other key sports and non-sports rights. Some notable strategic initiatives include the acquisition of Ten Sports from ZEEL, joint venture with BBC, re-entry of ESPN in India and Kids channel foray.

In his new role, Aditya Mehta will plan and manage the development of business strategy at SPN. Key aspects of the role would also include strategic roadmap for the long-term and implementation of it.