MUMBAI: Dharma Productions will be launching an industry-first exclusive loyalty card for its fans. The production house that has given the Indian film industry some of the most iconic films, enjoys an unprecedented fan-following across the globe. 

The production house has partnered with Paytm which is India’s largest payments company to introduce first-of-its-kind loyalty program will reward their fan family in the country with exciting offers, experiences and tempting discounts. 

The loyalty card will be exclusively made available through the Paytm app from 3rd July onwards and there is limited availability of the cards.

Dharma kick-started the year with the blockbuster Raazi along with other movies. Joining the loyalty program will grant fans first access to all Dharma films and they will also be eligible for exclusive Dharma rewards. Fans can buy their loyalty card exclusively on Paytm and get access to various rewards, right from availing a cash-back of upto Rs 1500 cash-back on their films to a trip to movie sets and locations where Dharma movies were shot among other exciting deals.

Karan Johar said, “We have received unconditional love from our fans over the years and this has indeed been a blessed journey so far. This offering is our way of thanking them.”

Paytm CFO and SVP Madhur Deora added, “We are excited to grow our relationship with one of the country's top production houses Dharma Productions as the exclusive Loyalty & Reward Partner for the Dharma Loyalty Card. We have been focused on improving the movie-watching experience with the widest assortment of theatres and novel first-of-its-kind offerings like Cancellation Protect.”

Paytm Movies is the country’s fastest-growing entertainment ticketing platform. It powers online ticketing for 4800 movie screens in 750+ cities, registering an exponential 500 per cent growth as compared to 2016, the year of launch for Paytm’s movie ticketing and event booking platform. It is aiming to sell over 100 million tickets by end of this year.