MUMBAI: Mayank Dayal has joined Sony Pictures Networks India as associate vice president, where he is responsible for handling the sports cluster's marketing and communications strategies as well as overall branding and imagery. He also handles the annual marketing plans, creating a calendar of campaigns and events, setting the marketing budget and analysing the market and competitors. Dayal replaces Murtuza Madraswala who quit the organisation in April this year.
Previously, Dayal was working with Viacom18 as director, marketing of kids’ cluster. He joined the organisation on December 2012 and worked for more than nine years and held several positions. Before handling kids cluster, he was director marketing - Comedy Central and Vh1. Prior to that he was senior manager marketing for more than four years and before that, he worked with the organisation as manager - marketing.
Dayal started his career with Linterland Rural as an executive trainee and also worked with Star India for more than seven years. Before joining Viacom18, he was working with Star India as an assistant manager. In the past, he has also worked with Bharat Petroleum and served the organisation for four months as a trainee in marketing.
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