IRS Q2 2010: Dainik Jagran, TOI lead flock again

MUMBAI: The second quarter results of the Indian Readership Survey for the year is out and quite like the first, this time too Dainik Jagran has topped the overall Hindi dailies as well as the Hindi daily list.

While Dainik Bhaskar seconds Jagran in both the categories, The Times Of India is once again the number one English daily followed by Hindustan Times and the Hindu.

The report reveals that Dainik Jagran has earned an average issue readership (AIR) of 15,925,000 for the quarter in the top dailies list followed by Dainik Bhaskar (AIR of 13,303,000) and Hindustan (AIR of 10,143,000).

Thus while Dainik Jagran has seen a 2.37 per cent decline over Q1 2010, Dainik Bhaskar has seen a mere a 0.19 per cent fall.

Amongst the English dailies, TOI has garnered 7,088,000 AIR, up from the 7,035,000 AIR it had earned in the first quarter.

A peep into the detailed list:

Top 10 Dailies

(AIR numbers; All figures in ‘000)