MUMBAI: Philips India has brought Indian cricket skipper and youth idol Virat Kohli on board as the new brand ambassador for its male grooming segment. 

Virat is one of the most influential style icons among the youth. Philips India have reinvented grooming to enable confidence among today’s youth by introducing smart, intuitive solutions to help them look and feel their best.

Philips Personal Care senior marketing director and business head Dipti Jagdev Shah says, “To associate with Virat Kohli is a natural choice - his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly. He embodies the inner confidence to standup for what feels right to him. ‘Do what feels right’ is Philips’ powerful call to action to encourage Indian Men to follow their instinct and do what feels right.”

Meanwhile,Philips India president of personal health ADA Ratnam adds, “We are confident that with this association, we will reach out to the Indian youth with the important message of ‘Do what feels right’, and enable men to express their individuality and take care of their looks. Our association with Virat underlines the deep commitment Philips has to India and we will continue to bring world class innovations to Indian consumers.”

In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Philips launched a social media campaign that went viral; where Virat Kohli spoke about his love for his beard, setting off a debate whether Virat should insure his much-admired beard!