MUMBAI: Another media executive awarded for good work. Abhishek Joshi has been elevated as head of marketing, subscription and content and licensing of digital business at Sony Pictures Networks India (SPNI). The digital business for SPNI is headed by Uday Sodhi.
Joshi, till now VP and head marketing analytics and content syndication of digital business at the company, has been a core member of the digital business leadership team and looked after global monetization and syndication/distribution of SPN’s content across digital platforms in addition to heading marketing for SonyLiv.
Prior to SPNI, he was the CEO of Zenga Media where his core focus was on the needs of two basic constituencies --- viewers and advertisers.
Joshi has over 17 years of experience in broadcast media and digital realm. With an in-depth knowledge of digital broadcasting, his expertise lies in content licensing and subscription, business planning and forecasting and contracts.
He started his carrier with the Kolkata-headquartered ABP Group as a group executive of circulation sales. After ABP, he did stints at a couple of other media organisations, including Reliance Big Pictures, before joining SPNI.
Joshi holds a post graduate diploma in marketing from a management institute in Pune.
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