MUMBAI: Skills and talent development centre, NIIT, has signed up Indigo Consulting, Publicis Communications’ specialist digital agency, as its strategic digital partner. 

NIIT offers multidisciplinary learning management and training delivery solutions to corporations, institutions, and individuals in over 40 countries. The business was won post a multi-agency pitch, and Indigo’s Gurugram office will handle the account.

As part of the mandate, Indigo will create and execute the new immersive website for NIIT, in line with new age digital native and the increasing e-learning, ed-tech and e-commerce trends the industry is witnessing.

NIIT vice president of marketing and sales for career education business Kshitij Jain says, “Digital is a critical pillar within our overall blueprint because of its potential to exponentially impact transformation. We are looking at a combination of velocity, reach and immersive experience delivery that will enhance talent development across India. Indigo demonstrates the right blend of the ‘art and science’ of digital solutions to target the digital native.”

Indigo Consulting president Jose Leon mentions, “India is likely to have the world’s largest workforce by 2027 with a billion people aged between 15 and 60. Digital Transformation experts at Indigo Consulting are crafting a strategy to create and deliver an immersive experience for all target users of NIIT, and we are excited about this partnership and the positive impact this can deliver for the brand.”

Established in the year 2000, Indigo Consulting became a part of Publicis Groupe in 2012. It is one of the few agencies which is integrating AI & ML in the platforms that it is building for its clients. It partners clientele with marquee brands across industries such as Banking & Finance, Telecom, Hospitality, Media & Entertainment, Consumer Goods and Automotive among others.