MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

By showcasing various real businesses from across the country which are listed on its platform, IndiaMART has taken an explanatory route to highlight how IndiaMART’s small and medium businesses (SMEs) have been able to grow their business by using the online payment gateway.

Unlike any other payment gateway, Pay with IndiaMART allows merchants to receive payment instantly in their account even on a bank holiday. Apart from this, the campaign also focusses on the benefits like the availability of EMI options, ability to accept advance payments and ease of operating across geographical limitations.

IndiaMART VP marketing Sumit Bedi says, “We realised that millions of SMEs in India are largely untouched by the benefits of fin-tech. Hence, Pay with IndiaMART, a payment gateway, was launched, which could cater to their requirements. We traveled across the country to collect feedback from the users of the service. These businesses told us how the features of Pay with IndiaMART was assisting them in growing and making it big, like the availability of EMI option and ability to collect instant payment even on a holiday. And thus, through a series of videos under the #BadaKhelJao campaign we want to highlight these success stories and urge businesses to go digital to aid their growth.”

Under the umbrella campaign of #BadaKhelJao, the video would be followed up by five more videos which would be launched in the coming weeks.