MUMBAI: Having created ripples in the global sports fan engagement domain by transforming sports viewing into a shared experience, Rooter, the first-of-its-kind live social sports engagement platform is now upping the game with the launch of a new and improved version of its app, Rooter 3.0. Featuring a world-class, flexible user interface that appeals to global audiences, the latest update makes several exciting new additions to the platform, most prominent of them being the introduction of a Sports Social Feed and the first-ever Live Fantasy Game in India for cricket.
Rooter, which introduced the concept of Live Sports Engagement for fans 18 months ago, has overhauled its entire interface to provide the most stunning, world-class user experience across 8 different sports, including Cricket, Football, Tennis, Hockey, Basketball, Badminton, Formula 1, and Kabaddi. No other platform in its domain caters to such an extensive array of sporting disciplines. In a first, the platform’s latest avatar also introduces Sports Social Feed, a personalized newsfeed containing live sporting information sourced from the top sports social media channels spread all over the world. So the next time you enter in an intense sporting discussion about rumoured transfer movements of footballers or current statistics about your favourite batsman, let Rooter 3.0 be your hands-on expert!
Furthermore, Rooter has also introduced a never-seen-before social gaming experience for sports fans on its platform with the Live Fantasy Cricket game that allows users to pick any four players during a live match and compete with their friends in real-time on the basis of the players’ performances. This innovative feature will soon be made available for live football matches as well.
Speaking on the announcement, Piyush Kumar , Founder & CEO – Rooter, said, “As avid sports fans ourselves, we always strive to make the experience of viewing sports as interesting as the actual ‘game’. Rooter 3.0 is a step further towards realizing this vision, leveraging cutting-edge technology to introduce a bevy of features, games and in-app experiences to help users interact, compete and stay on top of sporting events across the world. Having already received a highly encouraging response to the app update from our existing user base, we are confident that Rooter 3.0 will deliver a more immersive, engaging, and social experience to ardent fans across the world, fuelling their passion for sports further!”
The live match engagement aspect on the Rooter platform has also been enhanced significantly for a more seamless, intuitive, and native in-app experience. Users can now engage with an ongoing match in the way they want, checking scores, playing the match prediction game, or just scrolling through the feed for the latest videos and news from the world of sports. In a first, passionate sports fans and Rooter users can now also play match related games, win badges and proudly showcase them on their profiles.
Rooter has been at the forefront of realizing, and utilizing the tremendous potential of social engagement derived from sports, a space which is only now being focussed upon by OTT players by introducing ‘Play Along’ features with live match. Rooter, however, has remained at the top of its game of knowing the quirks of a sports fan’s behaviour, and has implemented such insights to perfection in its latest offering. With Rooter 3.0, it’s ‘game on’ like never before!
