MUMBAI: IKEA, the Swedish home furnishings company, today announced a contest in which the winners will experience behind-the-scenes of its first TV commercial to be shot in Bangkok. IKEA is ready to launch its first store in India in Hyderabad soon to be followed by Mumbai in 2019. The contest is open till May 10, 2018 for IKEA Family members (loyalty program of IKEA) in Hyderabad and Mumbai. Two members who get the maximum number of people from Mumbai and Hyderabad to join IKEA Family between 3-10 May, will be chosen winners. The three-day trip to Bangkok will include behind-the-scenes on the sets of IKEA India’s first ever TV commercial where winners will also meet IKEA’s interior designers, a day of sight-seeing with family and a visit to the IKEA store in Bangkok to experience IKEA solutions even before the store opens in India.

“The IKEA Family members have been eagerly waiting for the store launch. During our interactions with them, they spoke of their enthusiasm to get a feel and touch of the IKEA experience beyond the Hej Home, our experience centre in Hyderabad. We thought the contest was great way to give this feel and touch experience,” said Neha Jindal, Country IKEA Loyalty Manager, IKEA India.

MRM McCann is the agency behind the contest while Dentsu is the creative agency behind the commercial.