MUMBAI: BARC India has launched a new subscription-based service called PreView for its subscribers, a custom product that gives BARC India subscribers a viewership report of a broadcast event three days after the telecast. BARC’s weekly data otherwise offers data every Thursday for the previous week-that is Saturday to Friday.

The service showcases the strength of BARC India’s cutting-edge technology backbone. Star India has become the first subscriber to adopt the product. The broadcaster released the data of the Indian Premier League’s (IPL) opening match between Chennai Super Kings and Mumbai Indians one week ahead of its actual release using the ‘PreView’ service.

BARC India CEO Partho Dasgupta said, “BARC India’s goal has always been to deliver insights that help drive value for our clients. Our latest offering–PreView–is another product that will aid the growth of the industry. The fact that we are able to deliver viewership data three days after telecast is a testament to robustness and health of our panel and cutting-edge technology. This is in line with international standards.”

As part of the service, BARC India will give the impressions, ATS and coverage data for 2 TGs: a. universe data (2+ for anyone market from the following—all India, all HSM or single state), and b. one custom-TG.

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