MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India has announced its continued association with the most followed sports extravaganza in the nation, IPL. For IPL 2018, Nerolac will continue to sponsor the Sunrisers Hyderabad.

This year also, the brand Nerolac will be visible on the helmets of Sunrisers Hyderabad.

Nerolac has been an active advertiser in BCCI events for a very long time. In 2016, it associated with Gujarat Lions and to further deepen connect with the sport, Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017.

Nerolac believes in the significance of sports as a marker for human performance and cricket continues to be the biggest unifier of it in India. Thus, IPL becomes the natural platform to create a strong emotional connect with the nation.

Nerolac Paints has always strived to create unique experiences for its stakeholders that money cannot buy. One such key initiative in the past was the ‘Man of the Match Grant’ whereby a total of 83 youths were trained and skilled to take up livelihood through painting.

This year too, a variety of initiatives are being lined up to continuously build upon the association and the company will soon be announcing the same.

Kansai Nerolac Paints director decorative Anuj Jain says, “The growing impact of IPL continues to give us great confidence in the potential of the league to impact the lives at large. Last year, our association with the Sunrisers Hyderabad created a fair amount of value for us and we are excited to announce our continued association with the team. We wish all the best to the players for this season and are sure that the team will continue to grow from strength to strength.”

Expressing his excitement about the continued association, Sunrisers Hyderabad CEO K Shanmugam adds, “This is an important season for us and renewed support from Nerolac, SRH’s lead helmet sponsor, will be vital as we bid to win the title after a solid show last season where we qualified for playoffs. With a stronger partnership this year, we look forward to continue what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead.”