MUMBAI: Goibibo, India’s online travel company has signed up with the IPL defending champions Mumbai Indians (MI) as its principal sponsor for one year.
The partnership would see a high-decibel 360-degree co-branded campaign. As part of this partnership, brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season.
Commenting on the partnership, MakeMyTrip group CMO Saujanya Shrivastava said, "We are delighted to partner with Mumbai Indians and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting event in the country and the association with Mumbai Indians present a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner.”
“With the high travel summer season around the corner, we believe that our participation at IPL through both TV broadcast and Mumbai Indians team sponsorship will help us connect with audiences across the length and breadth of the country and provide them compelling reasons to book hotels on the Goibibo app.”, he added.
The team has DHFL, JIO and Dheeraj Realty as the associate sponsors.
Mumbai Indians spokesperson said, “We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians.“
Winner of three IPL championship trophies in the competition’s decade-long history, Mumbai Indians has been the most viewed IPL team on television.
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