MUMBAI: moneycontrol, India’s leading financial digital platform associates with the country’s most trusted donation – crowdfunding platform to launch the #ColorsOfHumanity campaign this Holi. The campaign intends to add colours to the lives of the underprivileged kids through End AIDS India that comprises the capacity of not one but five NGOs. The campaign is inviting donations through Ketto for End AIDS India. Donors can select the cause that they would like to direct their donation towards including Education, Health or better childhood for underprivileged children in India. 

The association and campaign aim to bring the joy of the festival of colours to underprivileged children in India by creating awareness and inviting donations towards building a better future for them. Donors can select a cause that they would like to support based on their preference, for which they will also receive tax benefits. The campaign will run from February 20, 2018 onwards to March 2, 2018. 

Commenting on the association, moneycontrol, Business Head, Gautam Shelar said, “We are proud to bring forth the #ColorsOfHumanity initiative in association with Ketto. It is an apt partnership given our shared purpose to make a positive difference in the society. With our combined strengths, we intend to reach a wider donor base, after identifying a vital need of the hour. We sincerely hope the campaign adds many colours this Holi to the lives of those who have been bereft of basic rights such as education and health.”

Ketto, Founder & CEO, Varun Sheth shared, "Ketto is proud to partner with moneycontrol for this great initiative. At Ketto, we believe that a small contribution can turn someone's life around completely. Holi is the festival of colours and this will add some colour in the lives of many. Our mission is to empower people and help out the less fortunate. This year, we will take a big step thanks to moneycontrol and their incredible community.”