MUMBAI: Star Movies has been the official Home of the Oscars in India for 20 years. The Oscars® is famous for the red carpet walks, celebrities setting new style trends, recognizing the best performances and craftsmanship and creating iconic moments for the world to see. That’s not all, Oscars is also famous for candid moments of the evening that end up capturing headlines and become talk of town on their own – the famous Oscar Selfie, the internet-breaking Angelina Jolie pose and many more.
When you want to be a trendsetter, watch the Oscars® on Star Movies and Star Movies Select HD because – That’s How It’s Done.
The campaign captures this philosophy across mediums – On-Air, digital, On-ground, cinema and radio. There will be a special screening of the most anticipated 2018 Oscar nominated movie, where movie lovers will get to witness the cinematic excellence before anyone else in India. Winners will experience a day like never before – from tailored made tuxedos, professional makeovers to a celebrity treatment including getting mobbed by the paparazzi – because when you create an Oscar experience – #ThatsHowItsDone.
A unique engagement activity ‘Beat the Paparazzi’ will also be conducted on the channel’s digital platforms on the day of the Oscars® to focus on the biggest moments of the 90th Academy Awards. The activity urges viewers to watch the academy awards, keep posting pictures of the show so that they might just capture the next trend before anyone else.
The top 2 contestants will win a money-can’t-buy opportunity to watch the 91st Academy Awards in Hollywood in 2019.
Everyday till the Oscars® will be celebrated on Star Movies and Star Movies Select HD with Oscars themed festivals featuring some of the most iconic Oscar nominated movies, Monday to Thursday at 7 PM. This exciting journey will be highlighted with some stellar Oscar® Blockbusters of Hidden Figures, Moana and Rogue One: A Star Wars Story.