MUMBAI: Bloomberg Media, the consumer-facing media organisation of Bloomberg, has launched the world’s first ever round-the-clock television streaming service on Twitter.

TicToc by Blooomberg officially goes live on Monday and aims to combine Twitter’s global reach and user commentary with Bloomberg’s news-reporting expertise. The new service will be staffed by a team of 50 editors, producers, social media analysts and marketers, most of which are based in New York.  The 24-hour news network has got seven sponsors on board including Goldman Sachs, AT&T Business, CA Technologies, CME Group, INFINITI, SAS, and TD Ameritrade and will feature branded native content and unique integrations woven into the video programming, created by Bloomberg in partnership with each sponsor. 

The first interaction of TicToc by Bloomberg will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter, it said in a statement. 

"We are seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we are fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience," Bloomberg Media Chief Executive Officer Justin B Smith said. 

"Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what is happening in the world no matter where they are. Combining the journalistic integrity of Bloomberg with the speed and global availability of Twitter makes this a collaboration we are really excited about," Twitter Chief Operating Officer Anthony Noto said.