MUMBAI: Renault has launched its new SUV car, Captur, the longest and widest car in its category with Ranbir Kapoor promoting it in its new TVC.

The campaign created by Law & Kenneth Saatchi & Saatchi, has been directed by Matthias Berndt. It showcases the Captur’s irresistible style and looks, with Kapoor getting mesmerised by its features. 

Renault India head of marketing Virat Khullar says, “We are one of the youngest auto brands in India and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best. The Captur, with its stunning design, epitomises class and will excite this evolved Indian consumer. Through the campaign, we wanted to add a new dimension to the world of SUVs, that of India’s most stylish SUV."

Law & Kenneth Saatchi & Saatchi senior vice president Vivek Kumar Duggal adds, “The Captur with its refined good looks exudes a sense of style and sophistication. Our film sought to highlight this through the effect the car has on our brand ambassador, himself a veritable style icon.”

The car comes with a range of exclusively themed personalisations such as the signature innovative lighting system and state of the art technology like the one integration which intuitively connects the car and driver.