MUMBAI: The Walt Disney Company South Asia has elevated Amrita Pandey and appointed to the newly created role of regional head – media distribution and OTT, South Asia.

Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.

Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to The Walt Disney company EVP and MD Mahesh Samat and Walt Disney International media distribution senior VP Mark Endemaño.

“Since joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry’s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,” said Samat.

"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I'm looking forward to working with her as we establish how to best work with partners, and deliver entertainment more directly to fans, throughout the region," said Endemaño.

Pandey joined Disney in 2012 and has held several leadership roles across studio distribution, marketing and local movie production in addition to leading the content syndication business.

“Our media distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,” said Pandey.