MUMBAI: Viacom has appointed Kelly Day as president of its new vertical Viacom Digital Studios (VDS). Day will report to Viacom president and CEO Bob Bakish, effective from 20 November.

VDS will focus on creating and expanding digital content across Viacom and its portfolio of global entertainment brands. Day will execute Viacom's digital content strategy, and leading creative and editorial production for Viacom's branded social channels. 

She will work with Vicaom brands to build on its current programming and develop new content in various formats.

Bakish said, "Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content. She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners."

Day’s previous stint was with AwesomenessTV where she served as its first-ever chief digital officer before being named chief business officer. 

Prior to AwesomenessTV, she was the CEO of Blip Networks which is a leading online video platform. When Blip was acquired by Maker Studios, she served in a variety of leadership positions at Discovery Communications, including, most recently, executive vice president and general manager of digital media and commerce.

Also Read:

Viacom expands Zaldivar-Clark's role as Paramount SVP - talent

Viacom appoints Bob Bakish as acting CEO

Viacom announces leadership transition at Paramount Pictures, CEO Brad Grey to step down