MUMBAI: Google recently added a feature which now allows contribution of users' movie and television reviews within Google search results - a move towards the potential implementation of IMDB-like reviews service or something similar to its own 'Rotten Tomatoes'. Google said, for the time being, it was only available on mobile, web and the Google app in India in the English language.

Last year, the search giant had brought in like and dislike buttons on TV shows and movie results cards, Techcrunch reported.

The users' reviews are automatically filtered for any inappropriate content through Google’s system. After the user submits it, the reviews themselves will then appear in the Knowledge Panel in search results on Google.in.

This is an example of Google starting Google Search results to include user-generated content. Google had earlier brought in a feature called “Posts on Google” that permitted local businesses the ability to publish their products, events and services on Google Search. Celebrities, movie studios, sports leagues and museums could also use this feature.

Google says the new reviews feature is not using technology similar to 'Posts on Google.' Google did not confirm plans to expand its reviews product in other markets.