MUMBAI: Shemaroo Entertainment, one of India’s leading integrated media content houses, acquires rights for the live feed of one of the most popular Mandals of Maharashtra – 'Lalbaugcha Raja' for mobile, Internet and DTH platforms. Shemaroo Entertainment will distribute content of Lalbaugcha Raja (video and images) to all the telecom operators.

Consumers will now be able to enjoy live darshan & 'maha aarti' of Lord Ganesha on their mobile and TV sets. It will be available on Shemaroo’s latest android app “Gods” and few other select mobile apps. One can also SMS - “SELBR” to 56060 to enjoy the Darshan, post which, a link will be received on the mobile set and one can enjoy live darshan of 'Lalbaugcha Raja' by simply clicking on it. Live Darshan of Lalbaugcha Raja will be available from 25 August 2017 onwards. Consumers who want to enjoy the Live Darshan on their TV will have to subscribe to the devotional service from their DTH Operators. Live Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky- Devotion (Service No 1051), Dish - Bhakti Active (Service No 1069)& Videocon - D2H Darshan (Service No 481).

Shemaroo director Jai Maroo said, “It feels great to be blessed with an opportunity to distribute the Live Darshan of Lalbaugcha Raja to lakhs of devotees across India on various platforms. Every year we make an effort to make the Darshan easier and a better experience for our consumers. Hence, this year it is also available on our own app – Gods. Also expanding the number of platforms means reaching to a wider audience. We also take pride in the fact that Shemaroo is one of few companies in India that offers such a wide range of content to all the platforms where entertainment is consumed.”

Lalbaugcha Raja Sarvajanik Ganeshostav Mandal secretary Sudhir Salvi added, “We are glad to continue our association with Shemaroo for seven consecutive years. It is through Shemaroo’s efforts that these devotees are able to enjoy the Darshan of Lalbaugcha Raja in the comfort of their homes.”