MUMBAI: ITW Playworx, the entertainment, media & communication arm of ITW Consulting, conceptualised and managed the launch of JSW Portable Slag Cement and celebration of Salboni Plant at Kolkata recently.

JSW Cement MD Parth Jindal and his mother JSW Foundation chairman Sangeeta Jindal addressed the audience. Piyush Pandey and Shoojit Sircar were the guests of honour. The launch witnessed presence of the company chairman, senior management personnel and approximately 700 dealers from across West Bengal.

Anupam Roy, an Indian lyricist, music composer and singer from Kolkata, unveiled the brand’s TVC campaign.

JSW Cement VP - brand & strategy Rakul Akkara said, “JSW Cement's entry will play a vital role in changing the profile of Bengal to the rest of India in a very positive way.”

ITW Playworx CEO Sidharth Ghosh said, “We are looking forward to help the brand increase their network and reach out to new customers.”